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Brian Tracy - Sales Excellence |
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Brian Tracy presents "Controlling the Selling Process". This is a series of videos on Sales Excellence by Brian Tracy, the legendary author and speaker. In the videos, he describes how to influence and sell in the new millennium. The 2 buying motivators are: Fear of loss & Desire for gain. People move more rapidly by fear of loss than desire for gain. Brian also talks about Hot Button Selling - The major reason why someone will buy from you. The key benefits (not features) that will solve a problem for your customer. You ask "If it is free will you take it? Why?". The answer is the Hot Button reason.
Other videos in this series by Brian include "Building Life Long Customer Relationship", and more. Tips on playing Internet Video
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